CONSIDERATII PRIVIND MARKETINGUL TRIBAL CA ELEMENT INOVATIV AL POLITICII DE MARKETING
In this globalization scenario, in order to penetrate new markets, the companies useheartless tactics in consideration of manipulating the mass (population). The credo of tribalmarketing is that postmodern persons desire strongly services and products that not onlyallow them to be freer, but can als...
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| Format: | Article |
| Language: | English |
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Vasile Goldis University Press
2011-01-01
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| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
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| Online Access: | http://www.uvvg.ro/studiaeconomia/images/2001/v2/31.%20CONSIDERATII%20PRIVIND%20MARKETINGUL%20TRIBAL%20CA%20ELEMENT%20INOVATIV%20AL%20POLITICII%20DE%20MARKETING.pdf |