« Votre entreprise plus nette sur le Net »
The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s <good online reputati...
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| Format: | Article |
| Language: | fra |
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Université Laval
2016-02-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/6060 |
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doaj-85b6f6932dc843f8b2da82b1a7cf618f |
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Article |
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doaj-85b6f6932dc843f8b2da82b1a7cf618f2021-09-20T06:34:47ZfraUniversité LavalCommunication1189-37881920-73442016-02-0133210.4000/communication.6060« Votre entreprise plus nette sur le Net »Camille AlloingThe author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s <good online reputation>. According to the author, e-reputation advisors construct the audience for organizations more than they reveal it, thus producing <imagined audiences> whose opinions then determine what actions organizations will take.http://journals.openedition.org/communication/6060organisatione-reputationweb counselorusagediscourse |
| collection |
DOAJ |
| language |
fra |
| format |
Article |
| sources |
DOAJ |
| author |
Camille Alloing |
| spellingShingle |
Camille Alloing « Votre entreprise plus nette sur le Net » Communication organisation e-reputation web counselor usage discourse |
| author_facet |
Camille Alloing |
| author_sort |
Camille Alloing |
| title |
« Votre entreprise plus nette sur le Net » |
| title_short |
« Votre entreprise plus nette sur le Net » |
| title_full |
« Votre entreprise plus nette sur le Net » |
| title_fullStr |
« Votre entreprise plus nette sur le Net » |
| title_full_unstemmed |
« Votre entreprise plus nette sur le Net » |
| title_sort |
« votre entreprise plus nette sur le net » |
| publisher |
Université Laval |
| series |
Communication |
| issn |
1189-3788 1920-7344 |
| publishDate |
2016-02-01 |
| description |
The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s <good online reputation>. According to the author, e-reputation advisors construct the audience for organizations more than they reveal it, thus producing <imagined audiences> whose opinions then determine what actions organizations will take. |
| topic |
organisation e-reputation web counselor usage discourse |
| url |
http://journals.openedition.org/communication/6060 |
| work_keys_str_mv |
AT camillealloing votreentrepriseplusnettesurlenet |
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