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The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s <good online reputati...
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| Format: | Article |
| Language: | fra |
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Université Laval
2016-02-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/6060 |
| Summary: | The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s <good online reputation>. According to the author, e-reputation advisors construct the audience for organizations more than they reveal it, thus producing <imagined audiences> whose opinions then determine what actions organizations will take. |
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| ISSN: | 1189-3788 1920-7344 |