Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes
The purpose of this paper is to advance the theory and contribute to the practice of luxury perfumes’ shelf management by decoding the relationship between attention on the shelf, purchase decision-making, and brand recall. It employs an eye-tracking experiment to analyze attention spans and fixatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2021-06-01
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| Series: | South East European Journal of Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jeb-2021-0008 |