Analyzing determinants influencing an individual׳s intention to use social commerce website
The evolution of social media has changed the landscape of online commerce for both organizations as well as customers. Introduction of social commerce websites has bought shift in consumers׳ buying decision, i.e. from individual to social shopping. This study aims to identify factors that influence...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2017-06-01
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| Series: | Future Business Journal |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2314721017300191 |