Technologies for personalization of brand marketing communications using artificial intelligence
The article deals with the problem of implementation of personalization in marketing communications based on empathy of brand consumers. The paper substantiates the significance of artificial intelligence in the collection and processing of a large amount of personal data of users of the online spac...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2021-01-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/57 |