Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters

Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters

Communication and marketing professionals make strategic decisions in highly complex and dynamic contexts. These decisions are highly uncertain on the outcome and process level when, for example, consumer behaviour is at stake. Decision support systems can provide insights in these levels of uncerta...

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Bibliographic Details
Main Authors: Jeroen STRAGIER, Charlotte B.A. KOBUS, Maarten C.A. VAN DER SANDEN, Koen H. VAN DAM
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2013-07-01
Series:Essachess
Subjects:
strategic communication and marketing management
decision support
agent-based simulation
consumer behaviour/technology adoption
smart energy meter
digital city
Online Access:http://www.essachess.com/index.php/jcs/article/view/195/208

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