ESTUDOS SOBRE IDENTIDADE DE MARCA: UMA ANÁLISE SOBRE A PRODUÇÃO ACADÊMICA BRASILEIRA DE 1997 A 2011
This paper presents a bibliometric analysis of the Brazilian academic production in the period from 1997 to 2011 on the theme ‘brand identity’. The starting point for its realization was the study previously conducted by Vieira (1998), considering nine variables in bibliometricanalysis. This article...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2013-01-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/549/281 |