Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

Bibliographic Details
Main Authors: Andrea Bolčáková, Veronika Gašparíková, Ľudmila Nagyová
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2012-06-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.pl/article/view/4546

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