Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

Bibliographic Details
Main Authors: Andrea Bolčáková, Veronika Gašparíková, Ľudmila Nagyová
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2012-06-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.pl/article/view/4546
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spelling doaj-84d097a0c64b423b80158c1a9605a5c52021-02-12T12:30:18ZengWydawnictwo SGGW - Warsaw University od Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402012-06-017(56)Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink KofolaAndrea Bolčáková0Veronika Gašparíková1Ľudmila Nagyová2Department of Marketing, Faculty of Economics and Management, Slovak Agricultural University in NitreDepartment of Marketing, Faculty of Economics and Management, Slovak Agricultural University in NitreDepartment of Marketing, Faculty of Economics and Management, Slovak Agricultural University in Nitrehttps://pefim.sggw.pl/article/view/4546
collection DOAJ
language English
format Article
sources DOAJ
author Andrea Bolčáková
Veronika Gašparíková
Ľudmila Nagyová
spellingShingle Andrea Bolčáková
Veronika Gašparíková
Ľudmila Nagyová
Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
Polityki Europejskie, Finanse i Marketing
author_facet Andrea Bolčáková
Veronika Gašparíková
Ľudmila Nagyová
author_sort Andrea Bolčáková
title Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
title_short Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
title_full Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
title_fullStr Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
title_full_unstemmed Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
title_sort efficiency of tv advertising spots promoting non-alcoholic drink kofola
publisher Wydawnictwo SGGW - Warsaw University od Life Sciences Press
series Polityki Europejskie, Finanse i Marketing
issn 2081-3430
2544-0640
publishDate 2012-06-01
url https://pefim.sggw.pl/article/view/4546
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