Extraction of cognitive structure of Iranian senior tourists towards Lodging: Means-End Chain approach
The emerging market of senior tourism in Iran requires fundamental studies in various dimensions, including the behavior of senior tourists. The cognitive system of individuals is an internal factor affecting consumer behavior. The purpose of this study was to extract the cognitive structure of Iran...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-01-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_10814_38c3557d8ee8b492699ae8956728576c.pdf |