Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model
A comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that the dy...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2011-06-01
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| Series: | Annals of Spiru Haret University Economic Series |
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| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/542 |