DMA Friends: the mobilization of statistics in a media innovation experiment in the museum sector
On January 23, 2013, the Dallas Museum of Art (DMA) returned to free general admission. This announcement coincided with the official launching of two programs: DMA Friends, a loyalty program, and DMA Partners, a membership program which is free of charge. The aim of this article is to propose an an...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2016-07-01
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| Series: | Essachess |
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| Online Access: | http://essachess.com/index.php/jcs/article/view/323/374 |