Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardang...
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Regional Information Center for Science and Technology (RICeST)
2016-09-01
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doaj-8447c3dab6bf419bb9170e67f38413462020-11-25T01:04:35ZfasRegional Information Center for Science and Technology (RICeST) تحقیقات علوم چوب و کاغذ ایران1735-09132383-112X2016-09-0131352254010.22092/ijwpr.2021.106286106286Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.Aboalhassan hosseini0Mohammad reza Tabibi1Seaid ali Hosseini2Assistant Prof, Faculty Member of University of Mazandaran, Babolsar, IranAssistant Prof, Faculty Member of University of Mazandaran, Babolsar, IranMSc., Business Administration, University of Mazandaran, Babolsar, IranIn this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, 206 samples were collected. This is, based on purpose, an applied research, however, it is a descriptive survey in terms of data collection. For analyzing of hypotheses and research questions, "structural equation modeling" was used. According to the results, the impact of aligning marketing strategies on the value of supply chain in office furniture firms was determined 7.45 at 95% confidence level and also the effect of the value of supply chain on organizational performance was gained 4.19 at the same confidence level. Both indicated the relationships in hypotheses were significant. From this research, it was concluded that aligning marketing strategies had improved organizational performance directly and increased the value of supply chain indirectly in active companies in the office furniture industry which helped to improve "organizational performance".http://ijwpr.areeo.ac.ir/article_106286_b3d3d03d2b10b6c895c7b99025bc6026.pdfmarketing strategy alignmentsupply chain performanceorganizational performanceoffice furniture companiesStructural equation modeling |
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DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Aboalhassan hosseini Mohammad reza Tabibi Seaid ali Hosseini |
spellingShingle |
Aboalhassan hosseini Mohammad reza Tabibi Seaid ali Hosseini Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran. تحقیقات علوم چوب و کاغذ ایران marketing strategy alignment supply chain performance organizational performance office furniture companies Structural equation modeling |
author_facet |
Aboalhassan hosseini Mohammad reza Tabibi Seaid ali Hosseini |
author_sort |
Aboalhassan hosseini |
title |
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran. |
title_short |
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran. |
title_full |
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran. |
title_fullStr |
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran. |
title_full_unstemmed |
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran. |
title_sort |
study of relationship of aligning marketing strategies and organizational performance with the mediator role of supply chain performance.case study: office furniture production industrial corporations in tehran. |
publisher |
Regional Information Center for Science and Technology (RICeST) |
series |
تحقیقات علوم چوب و کاغذ ایران |
issn |
1735-0913 2383-112X |
publishDate |
2016-09-01 |
description |
In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, 206 samples were collected. This is, based on purpose, an applied research, however, it is a descriptive survey in terms of data collection. For analyzing of hypotheses and research questions, "structural equation modeling" was used. According to the results, the impact of aligning marketing strategies on the value of supply chain in office furniture firms was determined 7.45 at 95% confidence level and also the effect of the value of supply chain on organizational performance was gained 4.19 at the same confidence level. Both indicated the relationships in hypotheses were significant. From this research, it was concluded that aligning marketing strategies had improved organizational performance directly and increased the value of supply chain indirectly in active companies in the office furniture industry which helped to improve "organizational performance". |
topic |
marketing strategy alignment supply chain performance organizational performance office furniture companies Structural equation modeling |
url |
http://ijwpr.areeo.ac.ir/article_106286_b3d3d03d2b10b6c895c7b99025bc6026.pdf |
work_keys_str_mv |
AT aboalhassanhosseini studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran AT mohammadrezatabibi studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran AT seaidalihosseini studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran |
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1725197160483389440 |