Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.

In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardang...

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Main Authors: Aboalhassan hosseini, Mohammad reza Tabibi, Seaid ali Hosseini
Format: Article
Language:fas
Published: Regional Information Center for Science and Technology (RICeST) 2016-09-01
Series:تحقیقات علوم چوب و کاغذ ایران
Subjects:
Online Access:http://ijwpr.areeo.ac.ir/article_106286_b3d3d03d2b10b6c895c7b99025bc6026.pdf
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spelling doaj-8447c3dab6bf419bb9170e67f38413462020-11-25T01:04:35ZfasRegional Information Center for Science and Technology (RICeST) تحقیقات علوم چوب و کاغذ ایران1735-09132383-112X2016-09-0131352254010.22092/ijwpr.2021.106286106286Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.Aboalhassan hosseini0Mohammad reza Tabibi1Seaid ali Hosseini2Assistant Prof, Faculty Member of University of Mazandaran, Babolsar, IranAssistant Prof, Faculty Member of University of Mazandaran, Babolsar, IranMSc., Business Administration, University of Mazandaran, Babolsar, IranIn this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, 206 samples were collected. This is, based on purpose, an applied research, however, it is a descriptive survey in terms of data collection. For analyzing of hypotheses and research questions, "structural equation modeling" was used. According to the results, the impact of aligning marketing strategies on the value of supply chain in office furniture firms was determined 7.45 at 95% confidence level and also the effect of the value of supply chain on organizational performance was gained 4.19 at the same confidence level. Both indicated the relationships in hypotheses were significant. From this research, it was concluded that aligning marketing strategies had improved organizational performance directly and increased the value of supply chain indirectly in active companies in the office furniture industry which helped to improve "organizational performance".http://ijwpr.areeo.ac.ir/article_106286_b3d3d03d2b10b6c895c7b99025bc6026.pdfmarketing strategy alignmentsupply chain performanceorganizational performanceoffice furniture companiesStructural equation modeling
collection DOAJ
language fas
format Article
sources DOAJ
author Aboalhassan hosseini
Mohammad reza Tabibi
Seaid ali Hosseini
spellingShingle Aboalhassan hosseini
Mohammad reza Tabibi
Seaid ali Hosseini
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
تحقیقات علوم چوب و کاغذ ایران
marketing strategy alignment
supply chain performance
organizational performance
office furniture companies
Structural equation modeling
author_facet Aboalhassan hosseini
Mohammad reza Tabibi
Seaid ali Hosseini
author_sort Aboalhassan hosseini
title Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_short Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_full Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_fullStr Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_full_unstemmed Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_sort study of relationship of aligning marketing strategies and organizational performance with the mediator role of supply chain performance.case study: office furniture production industrial corporations in tehran.
publisher Regional Information Center for Science and Technology (RICeST)
series تحقیقات علوم چوب و کاغذ ایران
issn 1735-0913
2383-112X
publishDate 2016-09-01
description In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, 206 samples were collected. This is, based on purpose, an applied research, however, it is a descriptive survey in terms of data collection. For analyzing of hypotheses and research questions, "structural equation modeling" was used. According to the results, the impact of aligning marketing strategies on the value of supply chain in office furniture firms was determined 7.45 at 95% confidence level and also the effect of the value of supply chain on organizational performance was gained 4.19 at the same confidence level. Both indicated the relationships in hypotheses were significant. From this research, it was concluded that aligning marketing strategies had improved organizational performance directly and increased the value of supply chain indirectly in active companies in the office furniture industry which helped to improve "organizational performance".
topic marketing strategy alignment
supply chain performance
organizational performance
office furniture companies
Structural equation modeling
url http://ijwpr.areeo.ac.ir/article_106286_b3d3d03d2b10b6c895c7b99025bc6026.pdf
work_keys_str_mv AT aboalhassanhosseini studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran
AT mohammadrezatabibi studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran
AT seaidalihosseini studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran
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