Captivating Creatures: Zoos, Marketing, and the Commercial Success of Yann Martel’s Life of Pi
The visually striking tiger on the cover of Man Booker Prize-winning novel Life of Pi, originally published in 2001, highlights the role of exotic, charismatic animals for the marketing of fiction to a world-wide readership. Deploying zoo and circus animal imagery, Life of Pi emphasises commercially...
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| Format: | Article |
| Language: | English |
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LED Edizioni Universitarie
2014-06-01
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| Series: | Relations |
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| Online Access: | http://www.ledonline.it/index.php/Relations/article/view/660 |