Consumers’ Decision‑Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Consumers’ Decision‑Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e‑commerce category. Therefore, focus on the factors influencing e‑consumer’s decision‑making is an important key to tailor optimal marketing strategy. OGS is specific due t...

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Bibliographic Details
Main Author: Radka Bauerová
Format: Article
Language:English
Published: Mendel University Press 2018-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
online grocery shopping
e‑commerce
decision‑making process
consumer behaviour
marketing strategy
services
Online Access:https://acta.mendelu.cz/66/5/1239/

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