PENGARUH KUALITAS PELAYANAN DAN CITRA KORPORASI TERHADAP KESETIAAN PELANGGAN MELALUI KEPUASAN PELANGGAN

PENGARUH KUALITAS PELAYANAN DAN CITRA KORPORASI TERHADAP KESETIAAN PELANGGAN MELALUI KEPUASAN PELANGGAN

The background of this research is Customer loyalty as a competitive advantage in service industry. The objective of this research is to examine the impact of Service quality, Corporate image on Customer loyalty through Customer satisfaction. The design of this research applies primary data obtained...

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Bibliographic Details
Main Author: Fransisca Sandra Christina
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2014-09-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/803

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