A Decision Method for Online Purchases Considering Dynamic Information Preference Based on Sentiment Orientation Classification and Discrete DIFWA Operators
Online reviews are crucial for evaluating product features and supporting consumers' purchase decisions. However, as a result of online buying behaviors, consumer habits, and discrete dynamic distribution characteristics of online reviews, and consumers typically randomly choose a limited numbe...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
IEEE
2019-01-01
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Series: | IEEE Access |
Subjects: | |
Online Access: | https://ieeexplore.ieee.org/document/8732357/ |