Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste
An increasing body of literature demonstrates that consumers associate visual information with specific gustatory elements. This phenomenon is better known as cross-modal correspondence. A specific correspondence that has received attention of late is the one between round forms and sweet taste. Res...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-02-01
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| Series: | Beverages |
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| Online Access: | http://www.mdpi.com/2306-5710/4/1/12 |