A Case Study Color as a Visual Language: Focused on TV Commercial
Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2018-10-01
|
| Series: | Nirmana |
| Subjects: | |
| Online Access: | http://nirmana.petra.ac.id/index.php/dkv/article/view/21178 |