Misleading tobacco content is on the rise on YouTube

Misleading tobacco content is on the rise on YouTube

A content analysis of popular videos on YouTube containing tobacco-relevant material revealed five categories of misleading content about tobacco use in 2013. A re-examination in 2019 of the most heavily viewed exemplars of these categories identified in 2013 revealed a striking increase in viewersh...

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Bibliographic Details
Main Authors: Daniel Romer, Zachary Reese, Patrick E. Jamieson
Format: Article
Language:English
Published: Harvard Kennedy School 2020-03-01
Series:Harvard Kennedy School Misinformation Review
Subjects:
platform regulation
public health
social media
youth
youtube
Online Access:https://misinforeview.hks.harvard.edu/article/misleading-tobacco-content-is-on-the-rise-on-youtube/
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spelling doaj-83466a051ef143578cfa5b28181c6a362021-04-12T18:56:17ZengHarvard Kennedy SchoolHarvard Kennedy School Misinformation Review2766-16522020-03-011210.37016/mr-2020-010Misleading tobacco content is on the rise on YouTubeDaniel Romer0Zachary Reese1Patrick E. Jamieson2Annenberg Public Policy Center, University of Pennsylvania, USAAnnenberg Public Policy Center, University of Pennsylvania, USAAnnenberg Public Policy Center, University of Pennsylvania, USAA content analysis of popular videos on YouTube containing tobacco-relevant material revealed five categories of misleading content about tobacco use in 2013. A re-examination in 2019 of the most heavily viewed exemplars of these categories identified in 2013 revealed a striking increase in viewership in all categories but especially in the portrayal and promotion of vaping.https://misinforeview.hks.harvard.edu/article/misleading-tobacco-content-is-on-the-rise-on-youtube/platform regulationpublic healthsocial mediayouthyoutube
collection DOAJ
language English
format Article
sources DOAJ
author Daniel Romer
Zachary Reese
Patrick E. Jamieson
spellingShingle Daniel Romer
Zachary Reese
Patrick E. Jamieson
Misleading tobacco content is on the rise on YouTube
Harvard Kennedy School Misinformation Review
platform regulation
public health
social media
youth
youtube
author_facet Daniel Romer
Zachary Reese
Patrick E. Jamieson
author_sort Daniel Romer
title Misleading tobacco content is on the rise on YouTube
title_short Misleading tobacco content is on the rise on YouTube
title_full Misleading tobacco content is on the rise on YouTube
title_fullStr Misleading tobacco content is on the rise on YouTube
title_full_unstemmed Misleading tobacco content is on the rise on YouTube
title_sort misleading tobacco content is on the rise on youtube
publisher Harvard Kennedy School
series Harvard Kennedy School Misinformation Review
issn 2766-1652
publishDate 2020-03-01
description A content analysis of popular videos on YouTube containing tobacco-relevant material revealed five categories of misleading content about tobacco use in 2013. A re-examination in 2019 of the most heavily viewed exemplars of these categories identified in 2013 revealed a striking increase in viewership in all categories but especially in the portrayal and promotion of vaping.
topic platform regulation
public health
social media
youth
youtube
url https://misinforeview.hks.harvard.edu/article/misleading-tobacco-content-is-on-the-rise-on-youtube/
work_keys_str_mv AT danielromer misleadingtobaccocontentisontheriseonyoutube
AT zacharyreese misleadingtobaccocontentisontheriseonyoutube
AT patrickejamieson misleadingtobaccocontentisontheriseonyoutube
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