Misleading tobacco content is on the rise on YouTube

Misleading tobacco content is on the rise on YouTube

A content analysis of popular videos on YouTube containing tobacco-relevant material revealed five categories of misleading content about tobacco use in 2013. A re-examination in 2019 of the most heavily viewed exemplars of these categories identified in 2013 revealed a striking increase in viewersh...

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Bibliographic Details
Main Authors: Daniel Romer, Zachary Reese, Patrick E. Jamieson
Format: Article
Language:English
Published: Harvard Kennedy School 2020-03-01
Series:Harvard Kennedy School Misinformation Review
Subjects:
platform regulation
public health
social media
youth
youtube
Online Access:https://misinforeview.hks.harvard.edu/article/misleading-tobacco-content-is-on-the-rise-on-youtube/
Description
Summary:A content analysis of popular videos on YouTube containing tobacco-relevant material revealed five categories of misleading content about tobacco use in 2013. A re-examination in 2019 of the most heavily viewed exemplars of these categories identified in 2013 revealed a striking increase in viewership in all categories but especially in the portrayal and promotion of vaping.
ISSN:2766-1652

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