The Influence of Cultures on SNS Usage: Comparing Mixi in Japan and Facebook in the U.S.
The purpose of this study is to explore and identify the cultural influence on people’s Social Networking Sites (SNS) usage. Using Hofstede’s individualism/collectivism and Hall’s high/low context cultural values, this study examines the content of comments on online communities in Mixi, a SNS in...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2011-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2011Dou.pdf |