Relational Embeddedness and BOP-Oriented Dynamic Capability—A Multi-Case Study

Relational Embeddedness and BOP-Oriented Dynamic Capability—A Multi-Case Study

The Bottom of the Pyramid (BOP) market is composed of a large number of low-income groups around the world and contains huge wealth that has not yet been discovered. An exploratory multi-case study was conducted to analyze the impact of relational embeddedness on dynamic capability (DC). On the basi...

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Bibliographic Details
Main Authors:	Yina Zhang, Jiancheng Long, Wu Zhao
Format:	Article
Language:	English
Published:	MDPI AG 2021-05-01
Series:	Sustainability
Subjects:	relational embeddedness exploitative learning exploratory learning dynamic capability BOP case study
Online Access:	https://www.mdpi.com/2071-1050/13/11/6065

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