Social Media Sellout: The Increasing Role of Product Promotion on YouTube
Since its foundation in 2005, YouTube, which is considered to be the largest video sharing site, has undergone substantial changes. Over the last decade, the platform developed into a leading marketing tool used for product promotion by social media influencers. Past research indicates that these in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-08-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305118786720 |