Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example

Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example

During the period of the COVID-19 epidemic situation, many industries and enterprises fell into crisis due to the negative impact they have suffered. However, some industries have enjoyed a wave of dividends of epidemic situation and developed during the fight against the epidemic situation. Fresh e...

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Main Author: Liu Chang
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/51/e3sconf_eilcd2021_01035.pdf
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spelling doaj-82f1ddbc33914eea9483c965b9f5d8122021-07-07T11:32:26ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012750103510.1051/e3sconf/202127501035e3sconf_eilcd2021_01035Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an ExampleLiu Chang0School of Management Studies, Shanghai University of Engineering ScienceDuring the period of the COVID-19 epidemic situation, many industries and enterprises fell into crisis due to the negative impact they have suffered. However, some industries have enjoyed a wave of dividends of epidemic situation and developed during the fight against the epidemic situation. Fresh e-commerce industry is one of them. Taking Ding Dong as an example, this paper comprehensively analyzes the reasons for its success from PEST, SWOT, market behavior, organization strategy and other aspects, and gives suggestions on highlighting platform advantages, improving service quality and improving cold chain logistics system, so as to enhance the sustainable development ability of fresh food e-commerce enterprises under the epidemic situation.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/51/e3sconf_eilcd2021_01035.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Liu Chang
spellingShingle Liu Chang
Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example
E3S Web of Conferences
author_facet Liu Chang
author_sort Liu Chang
title Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example
title_short Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example
title_full Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example
title_fullStr Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example
title_full_unstemmed Research on the Development Strategy of Fresh Food E-commerce Enterprises under COVID-19-Taking Ding Dong as an Example
title_sort research on the development strategy of fresh food e-commerce enterprises under covid-19-taking ding dong as an example
publisher EDP Sciences
series E3S Web of Conferences
issn 2267-1242
publishDate 2021-01-01
description During the period of the COVID-19 epidemic situation, many industries and enterprises fell into crisis due to the negative impact they have suffered. However, some industries have enjoyed a wave of dividends of epidemic situation and developed during the fight against the epidemic situation. Fresh e-commerce industry is one of them. Taking Ding Dong as an example, this paper comprehensively analyzes the reasons for its success from PEST, SWOT, market behavior, organization strategy and other aspects, and gives suggestions on highlighting platform advantages, improving service quality and improving cold chain logistics system, so as to enhance the sustainable development ability of fresh food e-commerce enterprises under the epidemic situation.
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/51/e3sconf_eilcd2021_01035.pdf
work_keys_str_mv AT liuchang researchonthedevelopmentstrategyoffreshfoodecommerceenterprisesundercovid19takingdingdongasanexample
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