Word of mouth and opinion leadership
The new, alternative thinking patterns in marketing highlight the fact that exchanges per se are not the focus of marketing analysis and researches; rather than that, they must surrender this position to relationships between different sides in the marketing setting - the company and consumers, inte...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2008-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710804133Z.pdf |