An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook
This study extends research on relationship theory by examining how Fortune 500 companies and nonprofit organizations from the Philanthropy 200 use Facebook to cultivate relationships. The Facebook pages and posts of a random sample of Fortune 500 companies (n = 100) and Philanthropy 200 nonprofi...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2014-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2014JulieONeil.pdf |