A Social Marketing Intervention to Improve Treatment Adherence in Patients with Type 1 Diabetes

This research explores if a social marketing intervention model based on social representations theory and the health belief model can generate changes regarding treatment adherence and improve patient self-efficacy. As a pilot, a test–retest field quasi-experiment was designed to evaluate the inter...

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Bibliographic Details
Main Authors: Citlali Calderon, Lorena Carrete, Jorge Vera-Martínez, María Esther Gloria-Quintero, María del Socorro Romero-Figueroa
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:International Journal of Environmental Research and Public Health
Subjects:
Online Access:https://www.mdpi.com/1660-4601/18/7/3622