Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entreprene...

Full description

Bibliographic Details
Main Authors: Harini Abrilia Setyawati, Agus Suroso, Pramono Hari Adi, Irfan Helmy
Format: Article
Language:English
Published: Growing Science 2020-04-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_81.pdf
id doaj-82ba958d8034475db6e9a0a9f9893e02
record_format Article
spelling doaj-82ba958d8034475db6e9a0a9f9893e022020-11-25T02:23:05ZengGrowing ScienceManagement Science Letters1923-93351923-93432020-04-01101110.5267/j.msl.2020.3.031Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs Harini Abrilia SetyawatiAgus SurosoPramono Hari Adi Irfan Helmy The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were ana-lyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.http://www.growingscience.com/msl/Vol10/msl_2020_81.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Harini Abrilia Setyawati
Agus Suroso
Pramono Hari Adi
Irfan Helmy
spellingShingle Harini Abrilia Setyawati
Agus Suroso
Pramono Hari Adi
Irfan Helmy
Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
Management Science Letters
author_facet Harini Abrilia Setyawati
Agus Suroso
Pramono Hari Adi
Irfan Helmy
author_sort Harini Abrilia Setyawati
title Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
title_short Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
title_full Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
title_fullStr Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
title_full_unstemmed Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
title_sort linking green marketing strategy, religiosity, and firm performance: evidence form indonesian smes
publisher Growing Science
series Management Science Letters
issn 1923-9335
1923-9343
publishDate 2020-04-01
description The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were ana-lyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.
url http://www.growingscience.com/msl/Vol10/msl_2020_81.pdf
work_keys_str_mv AT hariniabriliasetyawati linkinggreenmarketingstrategyreligiosityandfirmperformanceevidenceformindonesiansmes
AT agussuroso linkinggreenmarketingstrategyreligiosityandfirmperformanceevidenceformindonesiansmes
AT pramonohariadi linkinggreenmarketingstrategyreligiosityandfirmperformanceevidenceformindonesiansmes
AT irfanhelmy linkinggreenmarketingstrategyreligiosityandfirmperformanceevidenceformindonesiansmes
_version_ 1724860001097351168

Similar Items