Cultural Determinants of Social Media Use in World Markets

Cultural Determinants of Social Media Use in World Markets

Research background: Ongoing globalization has led companies to operate on foreign markets and in consequence to recognize very different conditions especially in terms of sociocultural factors. The literature review identifies the behavioral patterns in social media (SM) usage determined by nationa...

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Main Author: Wąsowicz-Zaborek Elżbieta
Format: Article
Language:English
Published: Sciendo 2020-12-01
Series:Folia Oeconomica Stetinensia
Subjects:
social media
cultural dimensions
national culture
polynomial regression
f2
m3
Online Access:https://doi.org/10.2478/foli-2020-0057
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spelling doaj-82a66c5037a342c8ac9f8691de9537c82021-09-05T21:01:01ZengSciendoFolia Oeconomica Stetinensia1898-01982020-12-0120242343510.2478/foli-2020-0057Cultural Determinants of Social Media Use in World MarketsWąsowicz-Zaborek Elżbieta0SGH Warsaw School of Economics, Collegium of World Economy, Institute of International Management and Marketing, Chair of International Business, al. Niepodległości 162, 02-554Warszawa, PolandResearch background: Ongoing globalization has led companies to operate on foreign markets and in consequence to recognize very different conditions especially in terms of sociocultural factors. The literature review identifies the behavioral patterns in social media (SM) usage determined by national cultures.https://doi.org/10.2478/foli-2020-0057social mediacultural dimensionsnational culturepolynomial regressionf2m3
collection DOAJ
language English
format Article
sources DOAJ
author Wąsowicz-Zaborek Elżbieta
spellingShingle Wąsowicz-Zaborek Elżbieta
Cultural Determinants of Social Media Use in World Markets
Folia Oeconomica Stetinensia
social media
cultural dimensions
national culture
polynomial regression
f2
m3
author_facet Wąsowicz-Zaborek Elżbieta
author_sort Wąsowicz-Zaborek Elżbieta
title Cultural Determinants of Social Media Use in World Markets
title_short Cultural Determinants of Social Media Use in World Markets
title_full Cultural Determinants of Social Media Use in World Markets
title_fullStr Cultural Determinants of Social Media Use in World Markets
title_full_unstemmed Cultural Determinants of Social Media Use in World Markets
title_sort cultural determinants of social media use in world markets
publisher Sciendo
series Folia Oeconomica Stetinensia
issn 1898-0198
publishDate 2020-12-01
description Research background: Ongoing globalization has led companies to operate on foreign markets and in consequence to recognize very different conditions especially in terms of sociocultural factors. The literature review identifies the behavioral patterns in social media (SM) usage determined by national cultures.
topic social media
cultural dimensions
national culture
polynomial regression
f2
m3
url https://doi.org/10.2478/foli-2020-0057
work_keys_str_mv AT wasowiczzaborekelzbieta culturaldeterminantsofsocialmediauseinworldmarkets
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