Cultural Determinants of Social Media Use in World Markets
Research background: Ongoing globalization has led companies to operate on foreign markets and in consequence to recognize very different conditions especially in terms of sociocultural factors. The literature review identifies the behavioral patterns in social media (SM) usage determined by nationa...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-12-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.2478/foli-2020-0057 |