LOOKING BEYOND COST LEADERSHIP AND DIFFERENTIATION IN THE QUEST FOR COMPETITIVE ADVANTAGES
The current business environment, shaped by significant changes in the consumers’ behavior and, also, by a decrease in the demand for products and services, has influenced the way in which the companies are organized and managed, making the quest for sustainable competitive advantages top priority....
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vasile Goldis University Press
2012-01-01
|
| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | http://www.uvvg.ro/studiaeconomia/images/2012/p2/8.%20Cristian%20-%20Liviu%20Vele%20-%20LOOKING%20BEYOND%20COST%20LEADERSHIP%20AND%20DIFFERENTIATION%20IN%20THE%20QUEST%20FOR%20COMPETITIVE%20ADVANTAGES.pdf |