Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory"
Understanding the behavior of life insurance policyholders is important in formulating effective marketing strategies and developing life insurance penetration rate. Therefore, this research employed a qualitative approach using the Corbin and Straus' grounded theory (4th Edition) to develop a...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-05-01
|
| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61480_d41d8cd98f00b204e9800998ecf8427e.pdf |