Analisis Keefektifan Iklan Sebagai Strategi Komunikasi Pemasaran Produk Jenang CV. Mubarookfood Cipta Delicia Menggunakan EPIC Model

Analisis Keefektifan Iklan Sebagai Strategi Komunikasi Pemasaran Produk Jenang CV. Mubarookfood Cipta Delicia Menggunakan EPIC Model

The purpose of this research is to determine the effectiveness of advertising CV. Mubarokfood could be seen from four dimensions EPIC (Empathy, Persuasion, Impact and Communication) and to determine the dimensions of EPIC which most dominan. The data used are primary data and secondary data. The tec...

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Bibliographic Details
Main Authors: Rizka Octaviani, Sapja Anantanyu, Hanifa Ihsaniyati
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2018-02-01
Series:Sepa
Subjects:
empathy
persuasion
impact
communication
advertising effectiveness
Online Access:https://jurnal.uns.ac.id/sepa/article/view/24998

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