CUSTOMER PERCEPTION ON PRUlink PRODUCT PURCHASE DECISION: A CASE OF GREATER JAKARTA AREA
Purpose of this research is to find out the influence of customer perception of unit link insurance product (Prulink) purchase decision through four aspects which are; information, premium, investment and risk. This research used quantitative analysis approach utilizing questionnaire, which consist...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Telkom University
2018-10-01
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| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | http://journals.telkomuniversity.ac.id/ijm/article/view/1392 |