CUSTOMER PERCEPTION ON PRUlink PRODUCT PURCHASE DECISION: A CASE OF GREATER JAKARTA AREA

CUSTOMER PERCEPTION ON PRUlink PRODUCT PURCHASE DECISION: A CASE OF GREATER JAKARTA AREA

Purpose of this research is to find out the influence of customer perception of unit link insurance product (Prulink) purchase decision through four aspects which are; information, premium, investment and risk. This research used quantitative analysis approach utilizing questionnaire, which consist...

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Bibliographic Details
Main Authors: Rendika Nugraha, Farida Komalasari, Sandra Dethionia
Format: Article
Language:Indonesian
Published: Telkom University 2018-10-01
Series:Jurnal Manajemen Indonesia
Subjects:
Customer Perception
Information
Premium
Investment
Purchase decision
Insurance
Online Access:http://journals.telkomuniversity.ac.id/ijm/article/view/1392

Internet

http://journals.telkomuniversity.ac.id/ijm/article/view/1392

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