Political Parties in the Global Context

• Main Author: Vladimir Merlă
• Format: Article
• Language: English
• Published: Ovidius University Press 2018-01-01
• Series: Ovidius University Annals: Economic Sciences Series
• Subjects: marketing; globalization; political marketing; parties; social media
• Online Access: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/14.pdf

In a more connected world than ever, with an expanding global market, old businesses that once used to dominate the markets found themselves facing big problems when new business models emerged, when the internet led to the birth of e-commerce and different kinds of shopping channels and experiences. Globalization proved to be helpful for those who understood the opportunities and chose to adapt, but fierce for those who did not evolve. Much the same, the political competition has been influenced by globalization, showing changes worldwide, from status quo infringement in the political debate and public speech, to the electoral wins of new political players against the establishment. This paper will take a closer look on the changes brought by globalization to the political entities, in comparison to for-profit enterprises, and will try to assess whether they can be deemed positive or negative in regard to the society.