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<p><strong><em>Abstract: </em></strong><em>According to Sperber and Wilson, communication in advertisement is ostensive-inferential communication. This communication needs contextual effect and ostensive stimulus which was known to listener's (market segmenta...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Syarif Hidayatullah Jakarta
2016-12-01
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| Series: | Dialektika: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia |
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| Online Access: | http://journal.uinjkt.ac.id/index.php/dialektika/article/view/4180 |