Algılanan Hizmet Kalitesi ve Lojistik Regresyon Analizi ile Hizmet Tercihine Etkisinin Belirlenmesi (Perceived Service Quality and Determination of the Effect on Service Preference with Logistic Regression Analysis)

• Main Authors: Mehmet AKSARAYLI, Özge SAYGIN
• Format: Article
• Language: English
• Published: Dokuz Eylul University 2011-01-01
• Series: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
• Subjects: Perceived Service Quality; SERVQUAL; Logistic Regression; Service; Dormitory Service; Service Preference.
• Online Access: http://www.sbe.deu.edu.tr/dergi/cilt13.sayi1/AKSARAYLI%20SAYGIN.pdf

In this study, students’ perceived service quality level of Dokuz Eylul University (DEU) Buca Girl Dormitory Service is investigated by using SERVQUAL scale, which is a common service quality measure. Impacts of the dimensions of perceived service quality, which are tangibles, reliability, responsiveness, assurance, empathy, on preference and recommendation are investigated by logistic regression analysis. As a result, it is concluded that perceived service quality has impacts on preference and recommendation of dormitory service.