New Product Development based on Web Technology – Case Studies in Brazilian Companies

The advent of new information and rapid-communication technologies such as extremely powerful desktop computers, the Internet, and the World Wide Web (web) are leading to new and exciting methods of concept evaluation. This paper aims to analyze how companies are exploring Web (Internet) technology...

Full description

Bibliographic Details
Main Authors: Cláudia Aparecida De Matos, Fernando José Barbin Laurindo
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2010-02-01
Series:Brazilian Journal of Operations & Production Management
Online Access:http://abepro.org.br/bjopm/index.php/bjopm/article/view/17