New Product Development based on Web Technology – Case Studies in Brazilian Companies
The advent of new information and rapid-communication technologies such as extremely powerful desktop computers, the Internet, and the World Wide Web (web) are leading to new and exciting methods of concept evaluation. This paper aims to analyze how companies are exploring Web (Internet) technology...
Main Authors: | Cláudia Aparecida De Matos, Fernando José Barbin Laurindo |
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Format: | Article |
Language: | English |
Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2010-02-01
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Series: | Brazilian Journal of Operations & Production Management |
Online Access: | http://abepro.org.br/bjopm/index.php/bjopm/article/view/17 |
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