Evolution of the Digital Society Reveals Balance between Viral and Mass Media Influence
Online social networks (OSNs) enable researchers to study the social universe at a previously unattainable scale. The worldwide impact and the necessity to sustain the rapid growth of OSNs emphasize the importance of unraveling the laws governing their evolution. Empirical results show that, unlike...
Main Authors: | Kaj-Kolja Kleineberg, Marián Boguñá |
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Format: | Article |
Language: | English |
Published: |
American Physical Society
2014-09-01
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Series: | Physical Review X |
Online Access: | http://doi.org/10.1103/PhysRevX.4.031046 |
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