A New Attitudinal Integral-Model to Explain Green Purchase Intention

<b>:</b><b> </b>This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and sk...

Full description

Bibliographic Details
Main Authors: Francisco Sarabia-Andreu, Francisco J. Sarabia-Sánchez, Pablo Moreno-Albaladejo
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/22/6290