A New Attitudinal Integral-Model to Explain Green Purchase Intention
<b>:</b><b> </b>This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and sk...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-11-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/11/22/6290 |