ANALYSIS OF THE DEVELOPMENT OF THE AUDIOVISUAL CLUSTER IN THE REGION (BASED ON INTERNATIONAL EXPERIENCE)

• Main Authors: Lanina Lilia, Malyshev Anton, Romodanovskaya Nana
• Format: Article
• Language: English
• Published: Peter the Great St. Petersburg Polytechnic University 2020-12-01
• Series: Научно-технические ведомости СПбГПУ: Экономические науки
• Subjects: film industry; audiovisual cluster; tax incentives; regional policy
• Online Access: https://economy.spbstu.ru/article/2020.86.03/
• ISSN: 2304-9774; 2618-8678

This study is devoted to the analysis of the organization process and the initial stage of the regional audiovisual cluster. Elements of regional policy reform and the process of public-private dialogue in the context of creating an audio-visual cluster are considered. The main directions of interaction between regional administrations and cinematography organizations at the initial stage of creating an audiovisual cluster are studied. Government policies regarding audiovisual clusters often view them as an economic development strategy aimed at increasing national and international competitiveness and innovation through the creation of export products (audiovisual projects) and jobs. The historical and cultural security of the region, the average size of creative industries in the region, the size of the territory itself, the diversity of business structures, and the capacity of human capital are common factors that create prospects for creating an audiovisual cluster in the region. Currently, audio-visual clusters are being created all over the world, but not all can form competitive advantages and be equally successful. The development strategy and approaches to creating competitive advantages are very important. The advantages of this cluster, in our opinion, include the implementation of the process of forming and maintaining long-term and strong relationships between cluster participants, building the capacity of an effective system for managing information, financial and material flows within the cluster, delineating competencies between cluster participants, transparency in cluster activities ,regional policy measures, including attracting research and educational centers and training specialists to work in the cluster. This research is relevant in the context of the emergence of regional audiovisual clusters in certain regions of Russia at the current stage. In this study, the authors set out to analyze the directions of implementation of the practical experience of the initial stage of development of the audiovisual sector cluster on the example of the Spanish region of Navarra. The authors focus on the social and institutional dependence of the film cluster at the initial stage of its life cycle.