Does Consumer Spirituality Block the Road Toward Innovativeness? A Moderated Mediation Approach
Innovation is the only way to sustain in a highly competitive market, and the success of innovative products depends on the innovativeness level of the consumers. The purpose of this study is to explore the relationship between consumer spirituality and consumer innovativeness through the mediating...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-08-01
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| Series: | Studies in Business and Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sbe-2020-0028 |