Theoretical Foundations of Contemporary Qualitative Market Research—An Overview and an Integrative Perspective
The economic importance of qualitative research has been growing consistently during the last decades. Being one of the major streams in the "research industry" it provides not only a valuable tool box for generating basic consumer insights, but it is also an essential part of the annual r...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
FQS
2004-05-01
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| Series: | Forum: Qualitative Social Research |
| Subjects: | |
| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/596 |