Management of the international distribution channels in the SMEs international business strategy
Companies implementing a strategy based on entering foreign markets have to make a decision on choosing an adequate international distribution channels. Well implemented international distribution system in export-oriented companies can help them improve their competitiveness and better position the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija, Novi Sad
2019-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511901033X.pdf |