Economic effects of integrated marketing communications: The case of food products

Economic effects of integrated marketing communications: The case of food products

Integrated marketing communications (IMC) present a concept in which various instruments of promotion and media are combined into a consistent message, in order to achieve their synergetic effects observed through better communication and economic indicators. The aim of this paper is to explore the...

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Bibliographic Details
Main Author: Đokić Ines / 0000-0002-0920-0469
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2018-01-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
integrated marketing communications
synergy
economic effects
food products
Serbia
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2018/0352-34621803985D.pdf

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