the effect of THE social media ON young consumers' consumption expenditure

the effect of THE social media ON young consumers' consumption expenditure

Consumers carry mobile devices with them anytime, anywhere. So companieshave to develop new marketing channels to reach their customers. Especiallyseeing the intense interest in social media by young people, marketers add thesocial media applications to their marketing...

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Main Authors: Fatma Çakır, Mesut Çakır, Oya Eru
Format: Article
Language:English
Published: Social Sciences Research Society 2013-07-01
Series:International Journal of Social Sciences and Humanity Studies
Online Access:http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_2/fatma_cakir.pdf
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spelling doaj-80de78dd3381419dbad889d1cfaca2cc2020-11-24T22:37:29ZengSocial Sciences Research SocietyInternational Journal of Social Sciences and Humanity Studies1309-80631309-80632013-07-01522013050208the effect of THE social media ON young consumers' consumption expenditureFatma ÇakırMesut ÇakırOya EruConsumers carry mobile devices with them anytime, anywhere. So companieshave to develop new marketing channels to reach their customers. Especiallyseeing the intense interest in social media by young people, marketers add thesocial media applications to their marketing strategies.Consumers who follow spotlight developments, technological developments andfashion are young consumers. Also young people arethe consumers who are themost interested in mobile technologies too. For that reason, the purpose of thisstudy is to identify the effect of the mobile social media on young consumers'consumption expenditure. For this purpose, a questionnaire was administered touniversity students. The results were analyzed withSPSS software.http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_2/fatma_cakir.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Fatma Çakır
Mesut Çakır
Oya Eru
spellingShingle Fatma Çakır
Mesut Çakır
Oya Eru
the effect of THE social media ON young consumers' consumption expenditure
International Journal of Social Sciences and Humanity Studies
author_facet Fatma Çakır
Mesut Çakır
Oya Eru
author_sort Fatma Çakır
title the effect of THE social media ON young consumers' consumption expenditure
title_short the effect of THE social media ON young consumers' consumption expenditure
title_full the effect of THE social media ON young consumers' consumption expenditure
title_fullStr the effect of THE social media ON young consumers' consumption expenditure
title_full_unstemmed the effect of THE social media ON young consumers' consumption expenditure
title_sort effect of the social media on young consumers' consumption expenditure
publisher Social Sciences Research Society
series International Journal of Social Sciences and Humanity Studies
issn 1309-8063
1309-8063
publishDate 2013-07-01
description Consumers carry mobile devices with them anytime, anywhere. So companieshave to develop new marketing channels to reach their customers. Especiallyseeing the intense interest in social media by young people, marketers add thesocial media applications to their marketing strategies.Consumers who follow spotlight developments, technological developments andfashion are young consumers. Also young people arethe consumers who are themost interested in mobile technologies too. For that reason, the purpose of thisstudy is to identify the effect of the mobile social media on young consumers'consumption expenditure. For this purpose, a questionnaire was administered touniversity students. The results were analyzed withSPSS software.
url http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_2/fatma_cakir.pdf
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